Director SS Rajamouli is not simply a director, he is a brand! His movies garnered huge demand in Tamil, thanks to the stupendous success of ‘Maveeran’ and ‘Naan Ee’. Rajamouli’s market value has grown leaps and bounds following a series of hits and the distributors have realized that it’s the ideal time for them to release the previous blockbusters of Rajamouli’s in Tamil. Few days ago, Rajamouli’s ‘Chatrapathi’ was released in Tamil as ‘Chandramouli’ and bagged decent talk. And freshly, ‘Yamadonga’ starring Jr NTR is all poised for grand release in Tamil as ‘Yamathiruda’. Looks like, the distributors who have bought the dubbing rights of Rajamouli’s films are in a hurry to bank on the craze of Rajamouli in Kollywood.