Tamil industry lo valla staanaalu tarumaaru avutaayanai mana top heroes movies ni release kaakundaa indirect gaa addukunnaru appatlo. Same in Kannada too.
I will tell about chiranjeevi/Ravi Chandran/Late Soundarya starrer SIPAYI. Movie casettes was released without annaih photo at that time. Then big demand came for annaih pic on the cassettes. Then second bunch released and casette sales reached peak. Infact it was one of the best audio hits in Karnataka. In Bellary where only telugu films run, there movie ran nearly 75 days. Infact it was the first kannada movie I saw in theater. Annaiah style was super in that movie. At that time I am studying my B.Tech in Bellary.
I saw annaih first time there only. He came to attend marriage of one person who is very rich in special plane. With in no time huge crowd gathered there and police unable to control. To reach airport it takes nearly 2 hours. Same thing happend in Chintamani which is 60 KM away from Bangalore.
Mugguru Monagaallu, Mutamestri movies are block busters in Kannada. Those flicks ran more than 100 days in Bangalore. That's the stamp of annaih.
Mega stamp was there every where in south.