of all the new directors (Sekhar Kammula, Chandrasekhar Yeleti, Neelakanta, Deva Katta etc..) , I rate Sekhar Kammula an average director compared to others. whose movies are unnecessarily hyped where as the other's movies did not get that much media attention. Kammula know how to market his movies. Lack of creativity, pretty ordinary story telling and I won't get a movie watched feel after coming out of theater.
In my brother's words "Uppu kaaram leni cinemalu teesevaade Sekhar Kammula"