Even before Critics and Trade Pundits could forget the nightmares of 'Racha', they were forced to face another shock in the form of 'Iddarammayilatho'.
Apparently, Racha is one of the badly made films in Ram Charan's career. Critics and Trade Pundits have given thumbs down to the movie and expected it to do just average business at the ticket window. The most surprising fact is that Racha has become one of the biggest hits in the actor's career. Thanks to solid fan base of Mega family!
Now, 'Iddarammayilatho' is repeating the history by receiving not so positive reviews and settingthe cash registers ringing. While the first week worldwide gross of the film is Rs 34 crore, by the end of 10th day it entered Rs 40 crore club. The stylish flick is expected tocollect at least another Rs 10 crore by the end of its full run as there are no big releases in the near future. On a whole, 'Iddarammayilatho' is a profitable venture and stands only next to 'Julayi' which is Bunny's biggest grosser till date.
Mega Heroes are the most luckiest in the Industry and Chiranjeevi should be given credit for creating a solid fan base that the stars from other families can only dream. Mega Equation - An Average Product turns Hit; Above Average turns Super Hit; Hit turns Blockbuster; Blockbuster shatters All The Existing Records.