Megastar Chiranjeevi is inspiring gen next heroes of tollywood in doing commercial projects. Hero aadi, who scored back to back super hits with 'Prema Kavali' and 'Lovely' in the beginning of his career, has done a movie 'Rough'. This movie was made as full of commercial elements. aadi thanked Chiranjeevi for inspiring him doing a commercial venture. He tweetedRough Audio will be out on 2 rd big thanks to Mega star Chiranjeevi garu who inspired me to do a commercial film:)))), "
Rakul Preet Singh has romanced with aadi in this movie. Manisharma has composed the music of the movie. Marthand K Venkatesh handled the camera. The movie was directed by Subbareddy and was produced by Abhilash.