Cast : Allu Arjun, Amala Paul, Catherine Tresa,Shawar Ali, Brahmanandam, Ali, Ravu Ramesh, Nasser, Pragathi, Tulasi, Tanikella Bharani, Subbaraju and others
Producer : Bandla Ganesh
Music Director : Devi Sri Prasad
Cinematographer: Amol Rathod
Editor: S R Sekkhar
Story, dialogues, screenplay, direction: Puri Jagannadh
Banner : Parameswara Art productions
Release date : 31 May 2013
Sanju Reddy (Allu Arjun) is a lead guitarist and he has got a band in Spain.Akanksha (Catherine Tresa) goes to Spain to study music and happens to read a diary that belongs to Komali Sankarabaranam (Amala Paul) who is an old resident of the room. The dairy encloses the love story of Komali (Amala Paul) and Sanju Reddy (Allu Arjun).The love story ends due to some goons and in this process Akanksha falls in love with Sanju Reddy . How does Akanksha enter their life? Whom will Sanjay marry? All these elements form the rest of the Iddarammayilatho story.
Allu Arjun impresses once again with his stylish costumes and dance sequences.His styling is superb and looks very handsome. He has performed well in emotional sequences. The movie has two nice action sequences and Allu Arjun has performedvery well.His performance when Amala is being attacked is too good. All in all it is an Allu Arjun’s show.
Amala Paul had a decent role as Komali.She looks as a cute innocent Brahmin girl and scored some decent marks from audience.
Catherine Teresa costumes and generous skin show will drive youngsters crazy.In dance Catherine showed some potential by matching steps perfectly with Allu Arjun.
Brahmi and Ali are simple and failed miserably to impress audience.Brahmi scenes in combination with Ali were irritating.Tanikella Bharani and Nasser are alright.Other casts are just adequate with their assigned roles.
Iddarammayilatho story is an age old revenge drama mixed with romance, action which is not new to our audience but presented with high technical standards.Unfortunately, strong dialogue punches and magic around Puri’s brand misses here. Rather coming up with racy screenplay and just punch dialogues, Puri has shown his sleek style this time and his work reminds you of a typical Hollywood flick.Puri’s one liners in romantic scenes are simply amazing.The Interval bang was mind blowing with whole lot of credits to Ketcha(Thailand stunt master) which was never seen on telugu screen. The placement of songs in the first half could have been better.Puri Jagannadh has missed many key points which make the plot inconvincible. In second half, pace falls down tremendously and Puri searched for gap filling scenes roping in Ali which was also misfired. It may please Allu Arjun’s fans to some extent, but on a whole it disappoints film lovers.Comedy scenes by Brahmanandam and Ali are unbearable.
Locations in the film are quite nice. Amol Rathod’s cinematography is very good in a few scenes .Sekhar’s editing isn’t crisp and lacks its pace at few moments.Music is nice. Devi Sri Prasad has given some peppy songs. Background score is trendy too.Production values of Bandla Ganesh Babu and Parameswara Arts are praiseworthy.
Allu Arjun’s Performance ,Songs and Fights are the assets of this film. Poor script and direction played spoil sport. Though the movie is not regular masala it gives some refreshing feel.Just go to watch one man show of Allu Arjun.