Marketing and innovation are the most important functions in business according to Peter Drucker. Drucker was one of the best-known management experts in the 20th century. His management style focused on two things, namely product development and brand recognition. Vectors can help you with brand recognition as long as you know how to use them. Unfortunately, only a few people have heard of vectors and most of them are graphic designers. It is smart to learn about them so that you can use them as well. Here are 5 tips to using vectors to make your brand stand out.
- Use the Right Software
Graphic design software will limit your creativity or enhance it depending on its features and capabilities. For example, creating vectors from scratch is impossible in many programs. Instead, these programs limit you to mixing and matching pre-made elements. Go for vector software that has features for freehand illustrations. Performing tasks such as rapid logo prototyping and page layouts should be possible as well. You will create the best promotional items to differentiate your brand from other brands if you use this kind of software.
- Keep It Simple
Different technologies exist in the market when it comes to graphic design. One of them is BITMAP images. These image files have existed for a long time so people have learned to use them. That includes individuals who are amateurs at designing materials for marketing. In contrast, vectors are a recent way of creating and storing images. Graphic designers are also learning to create images with them. Therefore, creating complex promotional items with them is unwise especially if it involves pictures. Instead, focus on simple, but well-designed images.
- Go for Professional Vectors
Going for professional vectors from 4vector.com is an excellent idea if creating complex ones is a difficult task for you. These vectors have the same appeal as pixel-based images have including areas that seem smudged or blended. However, they are more advantageous than pixel-based images are. More specifically, the basis of a vector is lines and shapes. That means you expand and contract it to suit your branding material. The adjustment of this image without an adverse impact on their quality leads to flexibility in the creation of promotional purposes.
- Use Relevant Vectors
Vectors are the best images for digital or printed materials. However, using any vector you find is unwise. Remember, audiences relate with the images that they see on branded materials. Failing to relate to an image confuses them. This confusion is unhealthy because competing brands have relatable images. People will identify with these competing brands. Using relevant vectors helps you avoid this situation. Search for relevant vectors on 4vector.com.
- Use a Solid Color
Finding a vector whose depth in color is as pronounced as that of a raster graphic is a challenging task. It is a challenging task because vectors are mostly images that have a solid color. They have a solid gradient as well. Therefore, filling them with a solid color is an excellent idea. More specifically, doing so enhances the appeal of your image making it seem more natural than a light color would. That means using a solid color in your vector leads to the creation of a strong and attractive brand image.
- Use the Right Software